Native ads (Taboola/Outbrain) to lead gen

1. 1

   Step 1: Add the lead gen offer

   For a network CPL offer, create an offer and put {click_id} in the sub-ID parameter the network returns.

   If leads go to your own form, ClickMesh adds a cmclid parameter to your landing page URL. Store it with the lead and call the postback URL from your server when the lead is accepted, with cid set to that value.

   Offer URL (example)Copy

   https://leadgen-network.example/go?offer=55&aff=456&s1={click_id}

2. 2

   Step 2: Create a campaign with the Taboola or Outbrain template

   Native traffic is bought across thousands of publisher sites, so the templates put the site or section in sub1. That makes it easy to spot and block sites that lose money, because reports group by sub1.

   The source’s own click ID goes in ext, so ClickMesh can report conversions back to the source.

   Taboola tracking linkCopy

   https://hopwire.xyz/c/ab12cd?sub1={site}&sub2={campaign_id}&sub3={campaign_item_id}&ext={click_id}

   Outbrain tracking linkCopy

   https://hopwire.xyz/c/ab12cd?sub1={{section_id}}&sub2={{campaign_id}}&sub3={{ad_id}}&ext={{ob_click_id}}

3. 3

   Step 3: Set the lead postback

   At the network, add the ClickMesh postback URL with its macros. For your own form, call the same URL from your server and fill the values in yourself.

   Postback URL (generic macros)Copy

   https://hopwire.xyz/postback?cid={s1}&payout={payout}&txid={lead_id}

4. 4

   Step 4: Turn on the outbound postback to the source

   In the campaign’s traffic source settings, enable the outbound postback. ClickMesh then calls the source’s server-to-server conversion URL with the stored ext click ID each time a lead is recorded, so the source can optimise for leads.

   Make sure the conversion or event name in the URL matches the one you created in your Taboola or Outbrain account.

5. 5

   Step 5: Send a test click and a test conversion

   Open the campaign in ClickMesh and use Test click to send a click through your tracking link. Check that it lands on the right page.

   Then press Send test conversion and watch the live postback log: it shows each postback as it arrives and whether it matched a click. When real conversions come in from your network, they show up in the same log, so you can see exactly what the network sent.

6. 6

   Step 6: Import native spend and cut losing sites

   Export spend by day from Taboola or Outbrain and upload it with the generic CSV format, or enter it by hand. Then sort the sub1 report by profit and add losing sites to the block list in your native ads account.

Questions about this setup? Email [email protected].